He nurses his next-day hangovers with a tall glass of Jumex pear juice in his art-journal-filled library.

FORBES: Mexican Medici

This November Lopez will open the Museo La Coleccion Jumex not far from his apartment in the Polanco quarter.

FORBES: Mexican Juice Scion Turned Contemporary Art Super-Collector Casts Eye On Homegrown Artists

The stout, dark-haired 45-year-old scion of the Mexican juice giant, Grupo Jumex, is gesticulating excitedly and smiling with his eyes.

FORBES: Mexican Juice Scion Turned Contemporary Art Super-Collector Casts Eye On Homegrown Artists

Young Lopez, a Pan-American playboy in the classic mold, spends little time behind a desk (he's titular head of marketing for Jumex).

FORBES: Mexican Medici

Sir David Chipperfield, the British architect behind the reconstruction of the Neues Museum in Berlin, will build the Museo La Coleccion Jumex.

FORBES: Mexican Juice Scion Turned Contemporary Art Super-Collector Casts Eye On Homegrown Artists

To make that happen, Lopez will need to promote many more Orozcos--an accomplishment the Jumex heir admits is still a long way off.

FORBES: 2005 Collectors Guide

Last year Christie's reported record sales for Latin contemporary work like that of Brazilian assemblage artist Beatriz Milhazes (part of Lopez's current show at Jumex).

FORBES: 2005 Collectors Guide

For years Lopez housed his work both in warehouses and in a two-story gallery situated at a Jumex juice factory in the rough industrial town of Ecatepec, half an hour north of Mexico City.

FORBES: Mexican Juice Scion Turned Contemporary Art Super-Collector Casts Eye On Homegrown Artists

His Jumex collection includes, for example, pieces by 29-year-old Minerva Cuevas, who recently took over part of a Mexican amusement park to create "Dodgem, " a mad display of bumper cars sporting oil company emblems, smashing into one another.

FORBES: Mexican Medici