Played by Matt Smith, he journeys through "Time And Relative Dimension In Space" in his aptly-named ship, the TARDIS -- which looks like a blue British police call box on the outside, and is as iconographic a vehicle as the U.S.S. Enterprise, Millennium Falcon or DeLorean.

CNN: Actress Jenna-Louise Coleman talks 'Doctor Who'

And according to people familiar with High Speed Two, its economics are rather flaccid: every pound invested in high-speed rail is predicted to generate only around two pounds' worth of benefit (measured in time savings, the extra journeys that will be facilitated, reduced congestion on roads and so on).

ECONOMIST: Infrastructure

Airports operator BAA is warning travellers to allow extra time for their journeys to other airports in case of adverse weather.

BBC: Motorists rescued from heavy snow

To develop messaging that resonates with your buyers across various trigger points and journeys requires in-depth research, a proven methodology, and time.

FORBES: Customer-Centric Messaging Just in Time for Sales Kick Off

Buy a train ticket and immediately the train operator can see in real time how many fares have been bought as single journeys, or as returns at any point of time on any given day.

FORBES: After Google, Time To Cut Out Earnings Season?

The number of journeys made on the line was more than 500, 000 in a single year for the first time in 2011.

BBC: Improvements to Devon's Tarka line railway begin