Latino shopping center developer Jose Legaspi traces much of the entrepreneurial success in these areas to this rise in population.

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Mexico-born developer Jose de Jesus Legaspi suggests that Mexicans come to malls because they find them more appealing than the somewhat grimy, and sometimes crime-ridden, traditional downtowns.

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This is true not just of well-heeled Asians or Middle Easterners but also of Hispanics, who generally have lower incomes, notes Segal's partner, Latino retail specialist Jose de Jesus Legaspi.

FORBES: Magazine Article