The Chief Designer for Apple, Jony Ive, received his knighthood today in London.
For built in faces, some of these would definitely not pass Jony Ive muster!
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But also retain Bob Mansfield and Jony Ive the way Steve Jobs was able to.
Helping out will be famed Apple designer Jony Ive who also now carries the new Human Interface title.
Cook has now elevated Jony Ive as the creative face of Apple.
As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue, and Craig Federighi will be taking on more responsibilities.
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Right at the top is the gold Blue Peter badge, and it is this badge that Jony Ive has been awarded.
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And when Jony Ive told Jobs to choose between the two of them, it was Rubinstein who ended up leaving the company.
We don't usually get too excited about such devices, but Ruby looks like something out of Jony Ive's workshop, with some interesting features to match.
Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his longtime role as the leader of Industrial Design.
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But the latter-day Apple under Jobs (1997-2011) had a trio at its core: Jobs as CEO, Tim Cook as operations guru and Jony Ive as chief designer.
Apple iOS SVP Scott Forstall is said to push for skeuomorphic design, while industrial designer Jony Ive and other Apple higher-ups are said to oppose the direction.
However, when you close your eyes and think about what makes Apple an iconic company, the chances are your first thought will be a Jony Ive design.
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So now Scott Forstall is gone and his job has really been divvied up between Jony Ive for Human Interface, Craig Federighi for Software, and Eddy Cue for Siri and Maps.
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Yes, Jony Ive, you may take a bow.
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Jony Ive, who was promoted to oversee both hardware and software, is reportedly shattering silos and pulling developers from the Mac OS X side of things to help keep the radically retooled mobile OS on-track.
My own prediction of Apple's prospects is that needs to worry about becoming a mid-packer only after the CEO Tim Cook and designer Jony Ive -- the other tow members of the triumvirate headed by Steve Jobs -- are no longer with the company.
The British designer Jony Ive has been the man behind the look of the iMac, the iPod, the iPhone and iPad - and everything else that has come out of Apple in the last 15 years, right down to the packaging in which each product was presented.
When you watch Jony Ive enthuse about the chamfers and the microns in the official Apple video that was shown at the launch event on Wednesday (see above), you are hearing the implicit backstory of not just how the device feels in your hand but how it makes you feel about yourself.
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It's hardly been a secret that Apple's Jony Ive is exploring some more radical changes to iOS since taking the design reins for software in addition to hardware, but Bloomberg is now reporting some new details that paint a better picture of just what's going on in the lead-up to iOS 7.
The smooth-talking Brit who gave us the sleek designs of the iPod, iPhone and Mac computers can, from now, be referred to as Sir Jonathan Ive, or perhaps if he prefers, Sir Jony.
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