These partnerships help ensure software interoperability and lead to joint marketing and sales initiatives.
Despite the continuing instability, the alliances are thinking about how they can boost their revenues by moving beyond joint marketing.
Sun apparently agrees with Le Tocq's recommendations, as representatives from the company confirmed that joint marketing ventures will soon be announced.
In papers filed in court, the companies said their joint marketing agreement did not constitute an ongoing "enterprise, " as required under the RICO statute.
Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
Since then, the stock has been on an impressive march higher, boosted by recent news of the joint marketing deal between Shell and Westport Innovations (WPRT).
The idea was to outshine other airline alliances, which are essentially joint marketing arrangements, with a link that cut costs as well, by sharing aircraft and ground facilities.
Carriers such as United would be happy with more flights and Japanese destinations, linked to permission to sign a code-sharing (joint marketing) deal with a leading Japanese carrier.
In just the past month, Burger King has introduced no-bun burgers, and the Subway sandwich chain has introduced a joint marketing promotion with the Atkins Diet Center to promote low-carb wraps.
United, which last week signed a flight codesharing (joint marketing and air miles) deal with Swiss International Air Lines on top of its central role in the global Star Alliance, has long identified international routes as one of its best sources of profits.
Verizon Chief Executive Lowell McAdam said he needed to do the joint-marketing deal to give Verizon Wireless the ability to offer packages including video nationwide at a time when consumers are increasingly expecting content to move seamlessly between devices like TVs, tablets and smartphones.
In exchange, the Chinese oil firm signed a letter of intent with BP Amoco calling for the establishment of a gas-marketing joint venture in eastern China.
Yahoo's site lists hundreds of jobs available around the globe, and Killen brings in her regional managers for joint talks on closer marketing execution, like media sales campaigns in several countries at once.
In 1992 Frazier was hired as the general counsel of Astra Merck Group, a joint venture in charge of marketing the heartburn drug Prilosec.
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Marketing agreements, joint ventures and subcontractors can creep up to bite you in the tail if the firm and its client are not monitoring relationships carefully.
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They said increased marketing efforts and a joint venture with the small-business consulting arm of American Express will get growth back on track this year.
Many of these car and watch brands develop long-standing partnerships that include joint product introductions and long-term marketing agreements.
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In 2011 Abtech entered a joint venture with Waste Management, which is marketing the stormwater applications to its thousands of municipal customers.
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Marketing Services Agreements (MSA), Joint Ventures, Desk Rentals and whatever other form these relationships take, may seem counter to RESPA (Real Estate Settlement and Procedures Act), rules governing compensation for real estate referrals, but they are industry norms.
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Jill Ambrose, chief marketing officer of CourseSmart LLC, a joint venture of five leading education publishers that offers digitized course material, said it was likely that relatively few high school students today own an iPad because of the cost.
Meanwhile, Pfizer became a marketing buzz saw, benefiting now from many joint venture deals.
Genzyme (nasdaq: GENZ - news - people ), which is co-marketing the drug in a 50-50 joint venture, has to do a good job selling it.
The marketing move annoyed executives at Verizon Wireless, a joint venture of Verizon Communications Inc.
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But Schering-Plough will have to share those revenues with Merck, its marketing partner, which also has the option to buy the entire joint venture should Schering-Plough ever merge.
But, a joint venture provides the foreign partner with the ability to leverage the management, manufacturing and marketing infrastructure of its Chinese partner, an advantage that should not be overlooked.
That joint venture, called Pivot, dissolved last year when the companies couldn't agree on pricing and marketing strategy, according to people familiar with the matter.
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