Estrada claims to have switched guzzling his once trademark Johnny Walker Blue for red wine.

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"We have the best facilities for an evacuation process like this, " General Manager Johnny Walker said.

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It specifically means Johnny Walker scotch, and usually Black Label.

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The changes will take shape in early summer with the introduction of new products and new ads from London's Bartle, Bogle, Hegarty, creator of memorable spots for Levi's, Audi and Johnny Walker.

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