John Horton, who runs LegitScript, said his company also conducted in 2009 an unpublished review of Google's ads and found the same level of problems.

WSJ: Google Was Warned on Rogue Drug Ads

About the only sympathetic listener he could find was John Horton, a parasitologist at SmithKline and a passionate hunter of affordable cures for tropical parasites.

FORBES: A cure for neglect

The surgery was stopped at Banbury's Horton General on 18 January, with patients instead having to travel to Oxford's John Radcliffe Hospital.

BBC: Banbury Horton abdominal surgery suspension extended

The John Radcliffe Hospitals Trust has got a year left to find a way to keep the main services at the Horton.

BBC: Appeal for ideas to run hospital