The inspiration for this mission came from Kentucky coach (and author) John Calipari, who this season started a book club.

WSJ: NCAA Tournament: The Book Bracket

Since John Calipari took over as coach, the Wildcats have had eight players picked in the NBA draft in two years.

WSJ: Duke, North Carolina Top College Basketball's Alumni Loot Index

At some point, you almost expected to see Kentucky coach John Calipari waving on a Bourbon Street balcony to the masses of Kentucky fans below.

WSJ: Kentucky Defeats Louisville, Advances to NCAA Championship

Wall, playing in front of his college coach, John Calipari, and Hall of Famer Magic Johnson, scored 10 points in the fourth quarter as Washington took control.

WSJ: Wizards snap Knicks' five-game winning streak

There were never doubts for Kentucky, whose path to New Orleans has been clear ever since coach John Calipari inked a freshman class full of pre-fab, plug-and-play basketball Brahmins.

WSJ: NCAA Final Four: Why You Should Feel Sorry For Kentucky Fans

Enter brand ambassadors Rick Pitino and John Calipari.

FORBES: Louisville's Investments in Facilities, Staff Key to Athletic Successes

As usual, John Calipari is on a roll.

FORBES: The Most Overpaid College Basketball Coaches

John Calipari wasn't as subtle.

WSJ: The Elusive Undefeated Season��1976 Indiana Hoosiers

He wants to replace the "one and done" system, which requires high-school stars to play for at least one year in college, or in Europe, before they can be drafted into the NBA. The result is that some teams with a constant churn of freshmen, like John Calipari's squad at Kentucky, don't so much have student-athletes pursuing a degree, but guest stars.

WSJ: The Weekend Interview with Dick Vitale: Dickie V Marches Toward the Madness