Marketing chief John Anton hopes that 4 million people will view Pedigree's Web videos and download an iPhone application called "Shake and Bark, " which will let users put a photo of their dog (complete with Pedigree logo) on their iPhone.

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The game features the voices of Chris Pine as Kirk, Zachary Quinto as Spock, as well as actors Zoe Saldana, Simon Pegg, John Cho, Karl Urban and Anton Yelchin.

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The charge is the latest twist in an ongoing saga that began last October, when England and Chelsea defender John Terry was accused of racially abusing Anton Ferdinand, Rio's brother, during a Premier League game.

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The Suarez affair comes at the same time England captain John Terry is facing a criminal charge of using racist language against QPR defender Anton Ferdinand during Chelsea's EPL game on October 23.

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England qualified for the tournament comfortably enough, but Capello quit when the FA removed John Terry as captain in light of a criminal charge of racist abuse against Anton Ferdinand hanging over him.

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When Hodgson named his 23-man Euro 2012 squad last month he said he omitted the 33-year-old for "footballing reasons, " having been asked if it was because of John Terry's impending court case for allegedly abusing Ferdinand's younger brother Anton.

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Chelsea and England captain John Terry was charged by UK police after allegedly making racist remarks to Queens Park Rangers defender Anton Ferdinand in October 2011.

CNN: Blatter to enlist Boateng in FIFA's fight against racism