As the spot ends, we see the Nike swoosh and the words Jogo Bonito, Portuguese for play beautiful.

NPR: Slate's Ad Report Card: Soccer Stars in the Spotlight

Sublime touches, languid pace, creativity ... the sheer joy of what they call "jogo bonito, " or the beautiful game.

WSJ: Soccer: Socrates, Brazil's Philosopher King - Marcotti

Nike hopes the new Jogo Bonito commercials will put an end to that.

NPR: Slate's Ad Report Card: Soccer Stars in the Spotlight

Mr. STEVENSON: I do have one concern about the Jogo Bonito campaign.

NPR: Slate's Ad Report Card: Soccer Stars in the Spotlight

Taking into account all of the statistics, considering Spain's domineering tiki taka possession-based style and Brazil's "jogo bonito, " which team will history remember as the better?

CNN: The greatest football team: Spain 2012 vs. Brazil 1970?

Many scholars trace the malady back a century when police began to take a cut from the wildly popular illegal lottery called the jogo de bicho.

ECONOMIST: Brazil

But, most important, the lighthearted Jogo Bonito ethos seems to run contrary to Nike's usual message: go for broke, take no prisoners, sweating tears, just do it.

NPR: Slate's Ad Report Card: Soccer Stars in the Spotlight