But a perennial challenge has been in getting the water clean enough that it can be reused in the next frack job or simply discharged down a river or stream.

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The analytics job, determining the right mix of preroll, in-stream, banners, and other ads and promotions to maximize revenue, is critical for attracting new talent that can bypass the old business models.

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Networking will help you keep a steady stream of clients to avoid the feast or famine syndrome but remember every job is temporary.

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Nobody likes to have their income stream reduced or taken away by something that is newer and gets the job done more effectively and efficiently.

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