Jim Edwards wrote a post a few months ago on Business Insider about how Facebook generates Likes in ways other than a user clicking a Like button.
FORBES: Facebook Is Recycling Your Likes To Promote Stories You've Never Seen To All Your Friends
Bernstein doing just that has gotten some significant play already Jim Edwards at BNET, Derek Lowe at In The Pipeline and Duff Wilson at the New York Times have beat me to this particular ground.
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Unlike Dungy and Edwards, Jim Caldwell is still coaching, albeit as an assistant.
NPR: Black Ex-Coaches Say NFL's Rooney Rule Is Broken
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