While the Smuckers will boost the ad budget for Crisco and Jif, they're hardly big spenders.

FORBES: The Perfect Combo

To mark the moment, screens at the ceremony displayed a message he had written saying: "It's pronounced 'Jif'".

BBC: Webby Awards

Must Jif and Skippy be subject to Prohibition-like raids from law enforcement agencies?

FORBES: Fact and Comment

They leave peanut butter, even the unhomogenized, non-Jif-like pastes, in the dust.

WSJ: Let Them Eat Fat: In Praise of Fatty Foods

First Deriviative took the position that JCG and its wholly owned subsidiary JCM made false statements in mutual fund prospectuses filed by JIF.

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Jif gives the company--which already dominates the jams and jellies category with a 41% share-- a leading 38% of the peanut butter market.

FORBES: The Perfect Combo

If the Smuckers wanted Jif, they had to take Crisco, too.

FORBES: The Perfect Combo

He says he will be focused more on volume for the next couple of years as the company absorbs Jif and Crisco and ramps up ad spending.

FORBES: The Perfect Combo

The Jif-Crisco acquisition is the biggest event in the history of the company, founded as an apple-butter maker by Tim and Richard's great-grandfather, Jerome Monroe Smucker, in 1897.

FORBES: The Perfect Combo

And not because Smucker ("With a name like Smucker's, it has to be good") and Jif ("Choosy mothers choose Jif") have two of the longest-running taglines in advertising.

FORBES: The Perfect Combo

The always amusing HAL 9000 account (yes, somebody tweets as the robot from "2001") posted an "animated JIF" -- which is to say, a swirling, animated jar of the tasty, high-protein spread.

CNN: It's settled! Creator tells us how to pronounce 'GIF'