Jetstar Japan, which launches operations in July, is one-third owned by Japan Airlines (JAL).
It will also increase the capacity of its low-cost carrier Jetstar on certain routes.
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The carrier, Jetstar Hong Kong, will be the first low-cost airline based in Hong Kong, according to Qantas.
Qantas just upped the ante for its Australian counterparts Jetstar and Virgin in the airline tablet wars.
Rather, it is the emergence of Asian airlines such as Air Asia and Scoot, or Jetstar and Cebu Pacific.
On the low-cost end, Asia-Pacific carrier Jetstar Group rents out iPads preloaded with content to passengers on some routes, too.
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Jetstar and Air Asia are using Narita airport as their hub, which is expensive and time-consuming to get to from Tokyo.
Jetstar Hong Kong will start operation in 2013 with a fleet of three Airbus A320s, increasing it to 18 by 2015.
Ms Suzuki says Jetstar Japan will allow its passengers to book through travel agents, which are still ubiquitous, as well as online.
The Jetstar Group is owned by Qantas, which is hoping to tap into a growing market after seeing its international business suffer from increased competition.
Unlike the many airlines that have since followed suit (Qantas, Thai Airways, Aeromexico and Jetstar, to name a few), Air Baltic ultimately dropped the program.
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Budget carrier Jetstar has also cancelled flights within New Zealand and flights from New Zealand to Australia and from Tasmania to the rest of Australia.
That could limit expansion, though Jetstar Japan is boldly aiming for 100 aircraft by the end of the decade, up from three at its launch.
Jetstar already runs budget airline services in other parts of Asia.
It is also expected to launch operations of budget airline Jetstar Japan in July, which is a joint venture with Australia's Qantas and industrial and finance group Mitsubishi.
Miyuki Suzuki, the boss of Jetstar Japan, says her company's strategy is to use low fares to persuade people to make trips they would otherwise not have made at all.
Jetstar said Hong Kong is one of the Asia Pacific's major travel hubs, seeing about 40 million passengers per year, while China has a market of almost 300 million passengers.
Following an earlier trial, the transporter plans to hand out free iPads to all of its passengers -- not just the high-flyers in business-class, like with Jetstar's iPads or Virgin's Galaxy Tabs -- on every Boeing 767 aircraft in the fleet.
Such ties have usually hobbled low-cost airlines elsewhere: incumbents hate to cannibalise their own business. (Australia, where Qantas owns Jetstar, is an exception.) Analysts say the upstarts will thrive only if ANA and JAL step out of their way, letting them shake up the domestic tourist market.
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