Nor is Jeremy Darroch, BSkyB's chief executive, talking about disaster ahead.

BBC: Squeezed consumers become choosy

"In what was a very competitive tender process, we are pleased to have secured the combination of rights that we wanted, providing certainty for us and our customers, " said BSkyB chief executive Jeremy Darroch.

BBC: Premier League rights sold to BT and BSkyB for ?3bn

That said, Jeremy Darroch, BSkyB's chief executive told Radio 4's Today programme that - having worked closely with James Murdoch as chairman for years -he had no doubt about the integrity of Mr Murdoch.

BBC: Shift in balance of power between Sky and Murdochs

"We have secured an excellent rights package at a price which we believe reflects their value to our customers and which recognises the increasing attractiveness of this competition to our business, " said Jeremy Darroch, chief executive of BSkyB.

BBC: BSkyB wins Champions League deal