It is the genius of Amazon's Jeffrey Bezos to use software to make shopping easier and faster.

FORBES: Do You Want Nails With That?

We asked that question a year ago and put together a roster that included such luminaries as Jerry Yang and Jeffrey Bezos.

FORBES: Sidelines

Even Jeffrey Bezos, the founder of Amazon, now offers his own e-tail services to such old-line merchants as Target and Borders, as Blum's Aqueduct does.

FORBES: The Death and Life of Buy.com

Several prominent CEOs seem to be benefitting from the look: Venture capitalist Marc Andreesen, DreamWorks CEO Jeffrey Katzenberg and Amazon CEO Jeffrey Bezos all sport clean-shaven pates.

FORBES: How Your Looks Affect Your Chances Of Nabbing The Corner Office

When Jeffrey Bezos sat down in 1994 to make up a list of 20 things that might sell well online, the idea of selling anything on the Net was still pretty radical.

FORBES: Does Amazon.com really matter?

Like his role model, Jeffrey Bezos of Amazon.com, Bhan aims to expand beyond books and CD-ROMs. This year he plans to offer medical journal subscriptions, supplies such as stethoscopes and eventually a host of services for busy doctors and nurses -- everything but vacations.

FORBES: What the doctor ordered

Like his role model, Jeffrey Bezos of Amazon.com, Bhan aims to expand beyond books and CD-ROMs. This year he plans to offer medical journal subscriptions, supplies such as stethoscopes and eventually a host of services for busy doctors and nurses -- everything but time off.

FORBES: What the doctor ordered