"In terms of the vision for where we're headed, it's dramatically different than where AOL has been in the past, " said JeffLevick, AOL's president for global advertising and strategy.
Armstrong himself ran U.S. ad sales for Google before joining AOL. One of his first moves upon arrival was to push out Coleman--the same Greg Coleman who then went to HuffPo--and replace him with JeffLevick, another Google veteran, who brought in his own team.