Castle Trust, a yet-to-be-authorised lender in Britain backed by JC Flowers, a private-equity firm, plans to offer savers investment products tied to a national house-price index.

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In response, moving JC Penny into a place to become known for cheap-but-chic only serves makes them a me too merchant.

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He persuaded El Biz's owner, JC Resorts, to sponsor him in a bid for gold at the Bocuse bake-off.

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And JC Penney has retooled its entire brand, including advertising and in-store offering, to reflect a stronger emphasis on customer experience.

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