But the actual television coverage as they go to commercials showing a paddle wheeler on the river, chefs cooking in the kitchen, street performers in Jackson Square or jazz trumpet players playing in the clubs, those kind of high def commercial spots on a broadcast that has over a billion households around the world are something that we could not begin to buy.

FORBES: Why The Super Bowl Is A Great Showcase For Revitalized New Orleans

On April 30th the focus switches to New Orleans, the birthplace of jazz, where a special concert will take place in Congo Square just after sunrise.

UNESCO: OFFICE IN DHAKA