The project began in the summer of 2010, when Rodrigo Corral, a book designer who has created covers for Junot Diaz, Jeffrey Eugenides and Jay-Z, began to toy with the idea of a visual novel that used images, rather than words, to tell the story.

WSJ: Enhanced E-Books: Blowing Up the Book

"I wanted to find some focus and Jay, Stuart (her band members) and I began to experiment with old recordings and found a set that we were happy with, " she said.

BBC: Devon - Personal experiences set to song