"The thing about wine is that it has a very low security factor with consumers, " Mr. Jago says.

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Gordon Jago, who has managed Millwall, QPR as well as the USA, received an MBE for services to the promotion of international youth football.

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Jago said witnesses spotted one or two other large sharks circling at the time of the attack, but that no sharks have been seen in the area since then.

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Tim Jago, chairman of the Muriwai Lifeguard Service, said a number of beaches near Muriwai reopened Thursday and that Muriwai would open for beach visits Friday and then swimming on Saturday.

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By far Mr. Jago's biggest sellers are generic Australian red and white wines, New Zealand Sauvignon Blanc and Pinot Grigio, an inoffensive white that Tesco sells more than 27 million bottles of a year.

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