Peek, backed by seed funding from SV Angel, Khosla Ventures, Jack Dorsey and Eric Schmidt, launched in October with a feature called Perfect Days, where celebrities such as Tory Burch, Piers Morgan and French Laundry Chef Timothy Hollingsworth, could suggest favorite things to do in a city.

FORBES: Peek Opens Travel Suggestions Platform To Users

Jack Nicholson plays the eponymous Schmidt, who leaves a long career in insurance and slumps into graceless retirement.

NEWYORKER: About Schmidt