One leader who goes to bat for repurposing is Jack Hughes, founder and chairman of TopCoder.

FORBES: Thinking Twice About "Creativity"

Mentions Ted Hughes, Jack Ellis, Annabel Scholey, and Nathan Darrow.

NEWYORKER: Boldfaced Bard

The group, famous for Strongbow and Scrumpy Jack ciders, lost its chief executive Mike Hughes and finance director Alan Flockhart over the last six months.

BBC: Cider firm cuts 200 jobs

The results were announced on June 3rd by Jack Scudder of the University of Iowa, Jeffrey Hughes of Boston University and Atsuhiro Nishida of the Japan Society for the Promotion of Science.

ECONOMIST: Hot stuff