But not even Ford's bullish chief executive, Jac Nasser, thinks that Ford's mainstream products can recapture lost ground.
So listen up, Steve Ballmer (Microsoft) and Jac (Ford): the Internet is global.
Many fingers point at Jac Nasser, a Ford veteran who moved up the management ranks to become chief executive in 1998.
Ms Davidson was in Ceredigion on Thursday to see how a scheme known as the Jac project has benefited primary school pupils.
BBC: NEWS | UK | Wales | Mid | Student road block halts minister
Incidentally, JAC has the largest number of dealerships in these two places.
FORBES: Marchionne, Fiat-Chrysler CEO, warns: The Chinese Empire Will Strike
In 1995 Jac Nasser, the head of Ford Automotive Operations, told his suppliers that they must trim prices by an average of 5% a year.
Some models sold in Brazil, like the Chinese-made JAC J3, scored only one star in a recent crash test despite having air bags and antilock brakes.
At the big press conference in San Francisco, Ford president and chief executive Jac Nasser waxed lyrical about the impact of Ford taking a minority stake in CarPoint, Microsoft's car-buying site.
So Jac: Can we have it in turbo, with neon reflective seat covers, a Hello Kitty steering wheel and a hologram of Sony PlayStation vixen Lara Croft providing a flawless direction system?
This seems to be working: JAC Motors, BMW, and Jaguar Land Rover, a unit of India's Tata Motors, have all announced plans to build factories in Brazil since the import tax was unveiled.
Being Chinese companies that understand implicitly the need to be on good terms with the media and the government in China, both Chow Tai Seng and JAC apologized immediately to consumers and promised remedies.
应用推荐