Indeed, K-J relies on widespread brand recognition. (Jackson filed a losing lawsuit against Gallo for mimicking K-J's label with its cheaper Turning Leaf line.) But Jackson believes that wine is sold differently from other consumer products: K-J eschews most advertising--it focuses instead on the point of sale in restaurants and retailers.

FORBES: Harvest Time

Jackson says that he will step down as chairman of K-J by year's end.

FORBES: Harvest Time

The distressed former Tepusquet vineyard is now the backbone of K-J's basic chardonnay and the home of Jackson's higher-end Cambria winery.

FORBES: Harvest Time

K-J bottles are priced a few dollars higher than other mainstream wines.

FORBES: Harvest Time

From its varied sources, K-J supplies nearly half its grape needs.

FORBES: Harvest Time

K-J long ago dropped out of the main trade group, the Wine Institute, and Jackson grouses that if all the extended Gallo family ties are figured in, the clan accounts for most of U.S. wine production.

FORBES: Harvest Time

The first Korean man to join the tour in 2000 was Choi Kyung-ju, known overseas as K.J.

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Scott-Young hopes she can find more compelling stories like K. Michelle, Hernandez and Stevie J.

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