If Tognazzini's iWatch vision is flat, it might be just a matter of emphasis.

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"While consumers are seemingly divided about their desire to own the rumored Apple iWatch, it's fascinating that the most desired features for the watch mirror popular iPhone capabilities, " said BuyVia CEO Norman Fong.

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So forgive me if I'm being small-minded, but Bruce Tognazzini's speculative manifesto about an Apple iWatch fails to make a convincing futurist case for the imagined device -- despite whipping up a whirlwind of attention.

ENGADGET: Editorial: iWatch app speculation is filler, not killer

Apple application 20130044215, filed with the U. S. Patent and Trademark Office (USPTO), is the best evidence so far as to how iWatch may look and work.

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