And when Jony Ive told Jobs to choose between the two of them, it was Rubinstein who ended up leaving the company.

BBC: Jony Ive and the future of Apple

Despite a burgeoning supply from China and demand from the Middle East, Josephine Ive, who heads up Magnums Butlers and trains 600 Chinese service staff yearly, says her students are often hesitant to make the trip.

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