When an agency goes on and on about how many awards it has won, how it solved every problem a client threw its way, it will only confirm suspicions that your agency likes talking more than listening.
Sure, it won't help you love your pokey PC or Mac any more (though Apple's doing its own work on this problem with its misnomered "instant on" feature on the MacBook Air, which wakes the computer from hibernation in a few seconds), but it's a nice glimpse of what's to come.
If your universities, if your system of higher education migrates toward applied knowledge, away from the production of basic knowledge, it may therefore hurt your overall economy in terms of its capacity to generate the people and the talent you need for broad based problem solving and innovation regardless of its specific applications.