Google keeps its search formula under a lock and key the same way Coca Cola safeguards its recipe.
During the Goizueta era, Coke spun off its bottling operations into Coca-Cola Enterprises, its 40%-owned subsidiary, shrinking the parent's assets and improving return on investment.
Coke says it hasn't tweaked the taste of its cola and that protecting polar bears is a worthwhile initiative.
WSJ: A Frosty Reception for Coca-Cola's White Christmas Cans
We expect the namesake beverage Coca-Cola to gradually increase its market share in the international soft drink markets as the company continues to go deeper into the developing regions.
FORBES: Coca-Cola Delivers Despite 'Dead' Soft Drink Market Growth
With perhaps a nod to the rising power of value seeking procurement executives, The Coca-Cola Company altered the way it compensates its agencies.
She oversaw the acquisition of Tropicana, a juice firm, and Quaker, owner of the Gatorade brand of drinks, which has been one of PepsiCo's biggest successes as the firm reduced its reliance on cola.
As magic is all about secrets, you might expect magicians' tricks would gain protection under the principle of trade secrets - this is how Coca-Cola guards its recipe and how KFC protects the spices it uses on its chicken, for example.
It will take time for the revised strategy to bear fruit, as it did for Coca-Cola when it reset its course in the late 2000s after a series of management and marketing mishaps.
In the past two years, Coca-Cola accelerated its hiring related to green jobs across functions including sustainable the sourcing of ingredients and water efficiency, said a spokeswoman for the company.
But by the time Coca-Cola was finished carpet-bombing the planet with its vision of Santa Claus, there was no doubt what Santa Claus looked like: He looked like Haddon Sundbloom, who used himself as a model for many of his later Coca-Cola paintings.
Coca-Cola reported a jump in revenue and profit for its first quarter, but at a slower pace than analysts expected, as factors like the earthquake in Japan and marketing expenses associated with its acquisition of the North American bottling operations of Coca-Cola Enterprises offset the results.
When Palm announced today that its new smartphone would run an operating system from Microsoft, it was the equivalent of Coca-Cola agreeing to fill its bottles with Pepsi.
In this case, it was the story of how she led her team in a re-invigoration of the Coca-Cola brand by going back to its core identity and, well, recycling it in the crisp, contemporary way required.
FORBES: Coca-Cola Takes A Branding Cue From Will.i.am.: Use What You've Got For a Fresh, New Start
Once they had such a wealth of story to work with, Coca-Cola and its partners built the Happiness Factory into a franchise that includes videogames, apps and social networking campaigns, as well as TV, radio, online, outdoor and mobile ads.
The same holds for Coca-Cola, which gets 70% of its revenues from outside of the U.S., according to the company.
FORBES: Within A Generation, China Middle Class Four Times Larger Than America's
Only days after Pepsi closed its deal, Coke said it would acquire the North American operations of its largest domestic bottler, Coca-Cola Enterprises.
Pepsi added its version, allowing a can of the namesake cola to whirl like a dervish.
FORBES: A Meme-Based Ad Can Make A Brand Seem Cool Or Cost It Dearly
Alas, the Coca-Cola brand is not what it once was-its value has declined 4% annually over the past four years, and the stock has seen a corresponding 9% decline.
Alas, the Coca-Cola brand is not what it once was--its value has declined 4% annually over the past four years, and the stock has seen a corresponding 9% decline.
Coca-Cola says its profit rose modestly in the fourth quarter, strengthened by growth in emerging markets.
FORBES: Coca-Cola Takes A Big Gulp From Emerging Markets, Though Europe Weakens Q4
Going forward, we expect the company to increase its market share, albeit gradually, in the the North American CSD market as Coca-Cola and PepsiCo put a greater focus on international markets.
FORBES: Dr Pepper Snapple Slurps Up Market Share But Stock Full At $39.50
In August 1997, Venezuela's other billionaire family, the Cisneroses, switched from being the country's Pepsi bottler to its Coca-Cola bottler.
In August 1996 Venezuela's other billionaire family, the Cisneroses, switched from being the country's Pepsi bottler to its Coca-Cola bottler.
Strikingly, in most of the countries in which Coca-Cola and its bottlers are under investigation, it is accused of trying to stop retailers (and wholesalers) making Pepsi available.
The experts also applaud Coca-Cola for its iconic holiday ads.
Nonetheless, when China began its economic reform program, Coca-Cola was one of the first international companies to understand the inherent potential of the vast China market and returned to the country in 1979.
As senior vice president of global marketing in the early 1990s, Sealey introduced the "Always Coca-Cola" campaign with its lovable polar bears--and was sacked soon after in what has become a pattern of top-level purges in Atlanta.
Under some of the proposals being floated in the United Kingdom, fast-food giant McDonald's (nyse: MCD - news - people ) would face a ban on its sponsorship of the England football team, as would Pepsi-Cola (nyse: PEP - news - people ), its co-sponsor.
Unlisted Wahaha, best known for its bottled water, competes in China with the likes of Coca-Cola, Want Want, Uni-President and Tingyi.
FORBES: China Beverage Giant Wahaha, Led By Country's Richest Man, Says Profit Rose In '12
Among them are Philip Morris with 17% of its sales coming from the region, Apple (7%) Coca-Cola (7%) and H.
应用推荐