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Over the years of its partnerships with the conferences, the Chick-fil-A Bowl has worked to receive higher seeds from each conference.
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In making charitable giving a cornerstone of its bowl game, the Chick-fil-A Bowl hopes to sow further seeds of giving.
FORBES: The Chick-fil-A Bowl Leads Bowl Game Charitable Efforts With $15.7 Million Given In The Last Decade
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By essentially refusing to address the issues its founder raised, Chick-Fil-A just made a lot of people madder.
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Perhaps the biggest impact made by the Chick-Fil-A Bowl, however, is its involvement in the Play It Smart program.
FORBES: The Aspirational Bowl
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Campus Pride says that after Windmeyer and Cathy began to discuss their beliefs and points of view, it suspended a national college campaign against the restaurant in an "effort to find common ground" around the values of respect and dignity Chick fil-A published on its website.
CNN: STORY HIGHLIGHTS
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It is not known whether a chick also found dead in the nest was poisoned or starved to death after its mother died.
BBC: Peregrine falcon
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Mr. Garvey tells me that Chick-Fil-A provides the other half of each scholarship because of its strong desire to be part of giving back to the schools.
FORBES: The Aspirational Bowl
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Within this context, many Americans -- including residents of Atlanta, the ninth "gayest" American city in 2012, according The Advocate magazine -- have chosen either to enjoy Chick-fil-A's sandwich variations or to not patronize the restaurant because of its values.
CNN: Chicken, with a side of politics