But on the hardware side, Immersion licenses its technology directly to some of Microsoft fiercest competitors.
The company's two strongest intangible assets are its technology and how it manages its alliances.
It licenses its technology to scads of large-cap tech names, including Apple (Nasdaq: AAPL).
Again, it was under American sanctions and so had gone underground to acquire its technology.
Motion-control company Leap Motion has announced a deal to embed its technology within HP computers.
Should its technology aid in successful drug development, GlycoFi stands to gain much more.
Just think about it: What would Google charge Yahoo for the rights to its technology?
Boston Scientific also wants an injunction to prevent Israel-based Medinol from offering its technology to competitors.
But the move into copycat biotech does show that Merck is thinking creatively about its technology.
Two years ago rumors swirled that it would begin to disclose details on its technology.
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TiVo also distributes its technology and services through solutions tailored for cable, satellite, and broadcasting companies.
The company has spend several years on its technology, passing tests and getting certified.
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But perhaps it was one that its technology partner, Comixology, was unprepared for: The servers crashed.
In May 2012, Leap Motion revealed its technology and controller to huge global excitement.
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Schaedler is a member of the Art Directors Guild in Los Angeles and its Technology Committee.
With its technology, the company expects each of its adviser to handle about 200 clients.
Its technology automates the logistics so that it does not need people in San Diego.
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Musion said it licenses its technology to around 30 companies around the world, including AV Concepts.
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To Intel, this amounts to being forced to license its technology even to hostile companies.
One differentiator for Flite is that its technology supports both web and mobile ads, Price says.
The product launch and new factory represent a big move for SoloPower to commercialize its technology.
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Transmeta may avoid that issue, since an important part of its technology is implemented in software.
Perhaps Starbucks can even explore new revenue models beyond transaction fees with its technology and network partners.
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Qualcomm supplies the baseband processor as well as licenses its technology for others to manufacture the processor.
Facebook changed its technology to remove such information after it was questioned by The Wall Street Journal.
As it builds up its business, Glu Mobile is also now working to streamline its technology further.
Scene7 customers L.L. Bean and Bloomingdale's use its technology to show apparel in varying fabrics and colors.
Once established, Sensata signs long-term contracts with its customers and embeds its technology through customization and certification.
For instance, its technology can be used to organize lab and specimen samples and also breast milk.
Transphorm said its technology could eliminate the need for the radiator to chill the power electronic system.
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