Yet, gold rallied anyway on its technical strength.

FORBES: Comex Gold Ends Firmer, At 2-Month High; Bulls Have Technical Power

Arguably, the strength of its brand helped Intel to survive the embarrassment of a technical fault that appeared in 1994 in the first of its Pentium processors.

ECONOMIST: High-tech brands

While the maths may at times prove too technical for the lay reader, the strength of the book lies in its many individual stories and case histories.

ECONOMIST: Science and the Nazis