Cox President Pat Esser was joined by Cisco Chairman and CEO John Chambers to demonstrate the application currently being developed by Cox that personalizes the video experience forits customers, based on customer preferences and viewing habits.
Social media is only as valuable as its ability to meet business goals such as aggregating and understanding social data and user preferences, building an online reputation for stakeholders, listening and engaging to increase loyalty and providing a means for like-minded consumers to engage about your brand and its products.