It is less about an extreme makeover and more about deepening its own policy message and clarifying its own values.

FORBES: Ignore The Pundits, Conservatism Doesn't Need An Extreme Makeover

More than ever, to demand brand loyalty requires that a brand is loyal to its own values and its customers.

FORBES: 3. Confidence

Arriving in America, she felt a natural affinity with people on the ideological centre-right who believe the Western world should be more trenchant in defending its own values and less inclined to blame itself.

ECONOMIST: No time for tradition

Each has its own constituencies, expectations and values.

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Once a shining example of Germany's social-market economy at work, Volkswagen is under great pressure to bring its German operation, which still means half of its total workforce, nearer to the free-market values of other firms, and its own subsidiaries, elsewhere.

ECONOMIST: Volkswagen

It also stated that cultural authenticity is based on recognition of the components of cultural identity, whatever their geographic origin and however they have mingled, and that every people or group of peoples has both the right and the duty to determine independently its own cultural identity, based on its historical antecedents, its individual values and aspirations, and its sovereign will.

UNESCO: Intangible Cultural Heritage

If there's a lesson to be learned, its: marry someone whose values and beliefs are in line with your own.

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Its people may not relish working for a firm that seems to embody values so different from their own.

ECONOMIST: Internet riders

The U.S. Embassy in Beijing publishes AQI values for Beijing and other cities in China, and the Chinese Ministry of Environmental Protection provides its own air quality data for cities throughout the country.

FORBES: Air Quality In China