Its not an easy life being a businessman in Seoul -- not with the won collapsing and the economy on the verge of recession -- but Lim was not so crazy.
Finding a zombie company prepared to own up to its status is not easy, but I finally tracked one down in East London.
The St Merryn plant in Merthyr Tydfil is the largest single meat processing and packing plant in the UK, according to Vion which described its decision to sell as not easy but essential.
Amazon noted it has long had a public policy called "Buy Once, Enjoy Everywhere, " that aims to make buying its digital content and physical goods easy on all hardware, not just its own Kindle devices.
MapReduce for all its strengths is not something that is easy to use by the masses.
However, when a number has hundreds of digits, factoring it this way is not as easy as its sounds.
The very fact that it had to turn to its neighbour for help suggests that its own family silver is not that easy to sell.
"You would have to have solid knowledge of aviation and its protocols and that's not easy to get, " he said, adding that he planned to keep on with the research.
The fact that critics can dig far enough into the reviewing process to see such details speaks well of the IPCC's transparency, but not all of its procedures are easy to scrutinise.
That means persuading the government, which does not want its 59% stake diluted, to stump up: not an easy task.
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But that does not mean that its quarterly reports are easy to game right now, in the middle of its big Asha push.
Likewise, accepting Moore's Law (and its equivalents in storage and bandwidth) is not easy.
China has made energy efficiency one of its top priorities, but implementing it is not proving easy.
As Tiffany, a New York retailer famous for its expensive jewellery, has found, that is not always easy.
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The West has not found it easy, to judge by its handling of two notorious regimes, in Iraq and Serbia.
Well, Steve Jobs said the answer is simple not easy, but simple: Apple designs its hardware and its software and its Internet services to work together.
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If investors twig that European companies aren't such bad investments after all, he says, it will not be so easy for America to finance its current-account deficit with European savings and that points only one way for the dollar.
There have been calls for Bradford to capitalise on its success and recruit more British Asians, but it is not easy, says chairman Mark Lawn.
Even taking into account France's fabulous transport network, merging two institutions over 1, 000km apart will not be easy, something that Alice Guilhon, its dean, readily accepts.
Second, the management of the FSA now faces a nightmare few months: given the high probability that its days are numbered, retaining and recruiting staff will not be easy.
But evidence suggests that what the company is attempting to do, which involves moving away from its legacy graphics business into mobile processors is not going to be easy.
"It's a great aircraft for us because of its short take off and landing capability, but they are not easy to get hold of because they are so popular, which is why we had to go to Canada, " Skybus chief executive Jeff Marston said.
The project was not without its problems -- agreeing on the topic was the easy part.
Now that the currency exists, for the moment alongside national ones, Mr Solbes has, among other things, to promote its use by ordinary Europeans and by businesses great and small: not easy, when the currency has made so feeble a start.
Not that Vodafone has made life easy for itself since publishing its offer document two days before Christmas.
Not an easy task considering the product is more known for its flaws and side effects than its benefits.
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The dream of extending its advantages to the East has become a reality, if not always an easy one to implement.
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However given its popularity and the adoption of the enterprise market, the iPad will not be easy to beat.
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