Hence Coca-Cola can peddle the same sugary syrup for decades, but an oil company has to keep discovering newfields and a pharmaceuticals company must keep refilling its drugs pipeline.
Google followed up on its own transparency report, released last week, with a blog post explaining how it fields government requests and a new section on its transparency report that addresses common questions about the process.
Itochu refuses to be satisfied with its performance and constantly strives to achieve more growth by developing new businesses in fields and regions with strong potential.
But some analysts question whether Russia will have sufficient reserves to supply the gas pipeline, given the expected decline in its production over the next 20 years and the lack of investment in newfields since the collapse of the Soviet Union in 1991.
But to take advantage of these new opportunities African countries will need to strengthen its technical capacity, especially in the engineering fields.