Sharpening its focus on the main brand, the company stopped producing Buell motorcycles and sold Agusta, an Italian motorcycle maker acquired in 2008.
The event, held far from financial centers and attended this year by some 40, 000 investors, is a sort of pep rally for Berkshire and its brand of Main Street, basic-business values investing.
Its main European business, Opel, and its UK brand Vauxhall, will not be affected by the bankruptcy protection move.
In 2010, the company launched the Pepsi Refresh Project, its main marketing campaign for the brand.
But there is a lot of money to be made if the firm can make its brand as trusted on Main Street as on Wall Street.
Its main asset is something that no digital brand can compete with: huge retail space on a national scale, as well as the guts to envision a future that is barely clear and believe in it.
But maintaining its image for authenticity as boxing's main brand will be tough without getting big-name fighters back into your camp.
The stock dropped after Cephalon announced that a new study had shown that its main drug, a compound called modafinil sold under the brand name Provigil, was not effective in treating Attention Deficit Hyperactivity Disorder (ADHD).
Attilio Capuano, the company's Asia and Pacific director, says opening stores in India's main cities is part of as strategy to strengthen its brand in the country.
It was to be sponsored by Djarum, one of the country's main tobacco companies, and its L.A. Lights cigarette brand.
The company sports juicy 80% gross profit margins and is focused mostly in Europe its main carrier relationship is with France Telecom (NYSE:FTE) brand Orange.
Main reason: Manchester United has also been scoring with its powerful global brand.
Of all the challenges that PepsiCo faces on its journey to health and wellness, perhaps the greatest is how to bring the main brand along with it.
Amazon's main barricade to growth will be the number of categories it can sell without straining its brand.
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