With a zeal for measuring the customer experience and sharing the data freely with operators, he has pulled off a turnaround that has stunned everyone in the business with its speed and scope.

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Even if the foreign partner has the larger stake, the initial contract is usually so restrictive that the venture cannot change the scope of its business or acquire another firm without government approval, which is rarely granted.

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Scope is still competing for business from within its own group.

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Widening its scope, the initiative also has its sights set on the furniture business.

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Seventy percent of its business is with local authorities but Philip Fellowes-Prynne maintained there was further scope for further outsourcing of services.

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Emerging markets provide significant scope for expansion for the retailer along with a huge pool of value conscious customers and its proven business model.

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