And its stock has been a winner for so long, it defies reason.

FORBES: Connect

The merchandising team has been doing its job so well for so long that it can just look at an item and know it's going to be a winner with SkyMall's audience, O'Donnell said.

CNN: Need a garden zombie? SkyMall has it

In one editorial, Cleveland Clinic cardiologist Eric Topol , who was the first to raise the alarm about Vioxx three years ago, calls for a formal government investigation into how Merck (nyse: MRK - news - people ) and the U.S. Food and Drug Administration left Vioxx on the market for so long after concerns about its possible heart risks had been raised.

FORBES: Top Doctor Calls For Vioxx Investigation

It's been a long while since Magellan comprehensively updated its RoadMate GPS mapping units, so the company's making up for lost time in style by introducing no less than seven new models in one shot.

ENGADGET: New Magellan RoadMate GPS units navigate by landmarks, steer clear of pesky traffic cameras

The scope of "Thirst" keeps expanding with each story: Here Kalfus deftly executes a realistic depiction of the vacillations of a young husband contemplating adultery with his wife's close friend, there he's spinning a Borges-like fable about a tribe of refugees who have been on the road so long their nomadism has evolved into a culture of its own.

CNN: 'Thirst' marks debut of 'major talent'