But for Republicans to outdo Democrats demonstrates how out of touch with its basic principles the GOP has become.

FORBES: Fact and Comment

To the uninitiated, its basic principles often seem surprising or odd.

ECONOMIST: The puzzling failure of economics | The

These new digital platforms offer an exciting opportunity to restore marketing to its fundamental roots, the basic principles of driving business growth by understanding and adding value to current and future customers.

FORBES: Let Go, Customers Control Your Brand

The UN World Programme for Human Rights Education (2005- ongoing), currently in its first phase, seeks to promote a common understanding of the basic principles and methodologies of human rights education, to provide a concrete framework for action and to strengthen partnerships and cooperation from the international level down to the grass roots level.

UNESCO: Associated Schools Annual Conference 2008