That once the bright folks who create the strategy set a direction, its all about executing the plan.
So now you're trying to decide your first unit with your new platform and you're in a position where the last generation you didn't fare too well competitively, so its all about year one.
Apple is hinting its move is all about taking control of the timing of its new product introductions--and the surges of hype--that accompany them.
Its extensive knowledge about all things VC plus its quantitative analysis made this project possible.
After I initially wrote about its response plan, it removed all information about the security bug from its website.
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The microprocessor revolution is, at its core, all about light.
The first time you hear "You Can't Hurt Me Now, " it's easy to get carried along by its sweeping beauty and miss the fact that its lyric is all about isolation and loneliness.
Mariella Burani, which makes 70% of its sales abroad, outsources all of its production, about 70% to Italian firms.
In any case, the weakness of the euro says nothing at all about its longer-term prospects.
My hunch is that its going to be all about oil for at least the next decade.
"Borderlands 2, " like its predecessor, is all about the loot -- specifically weapons.
For all its valiant language about the first to the cloud, NYSE is actually a little late to the party.
If China were running a large deficit, its currency would now be under severe downward pressure given all the concerns about its economy.
Nokia undoubtedly did, as it's using the iPhone 5 launch to remind us that its strategy has been all about location lately.
The microprocessor revolution, at its core, is all about light.
As I said on the Today programme this morning, if the bank, with all its internal misgivings about the scheme, messes up in the implementation it might not save the euro either.
It was revelations about Iran's hidden nuclear programme, and the interception of a shipment of nuclear parts bound for Libya (which hastened Libya's decision to tell all about its dealings with the Khan network), that brought Mr Khan down with a thud.
Museum assistant Hu Way says that for all its formidable connections Poly is not about to buy up all of China's overseas art treasures.
After April's jump in prices, this ratio is well above its long-run average and only about 15% less than its all-time peak in 1989.
But at its core, innovation is all about thinking differently than you have in the past.
It has a lot of information that needs to be given about all its plutonium production and extraction.
In the same way, Kaplan's online effort is all about leveraging its brand.
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You see, at its core, economics is all about decisions made by people.
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Egypt responded by slaughtering all of its pigs, about 300, 000.
The biggest problem is that while the ad spends all of its time talking about the 90s, and by extension, Internet Explorer in the 90s, it says close to nothing about Internet Explorer in 2013, or why we should care about it.
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Like all good video game trailers, it spends most of its time showing off what games are all about: gameplay.
At its base, the 720 is all about color(s) and camera, just not in the way the Lumia 920 was.
Brazil, despite all its positives, still worries about keeping the lights on.
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