The NEJM authors suffer the same disease that they accuse their myth-making colleagues of in their article: unscientific bias-itis.

FORBES: Obesity: American Medicine's Epic Fail

"And like most sufferers of joke-itis, he had long since given up any trace of being funny, and instead deployed an endless barrage of grimace-inducing puns and lame insults".

BBC: The Thick Of It: When life imitates sweary art