Inspiring startups or global corporations disrupt entire industries with their intensive use of IT, innovative business models, iterative design, and a powerful leveraging of data originated by user activity.

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Around that time he was taking classes at the d.school, learning about design thinking, about empathy, about iterative prototyping.

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So Al changed the process to an integrated, iterative approach utilizing many of the same concepts that Frank Lloyed Wright used in his organic design approach.

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