Likely this is not just a one-time, start-to-finish exercise, but an iterative process of trial and error.

FORBES: Are You Making Something Usable? Part 5 -- What to ask?

It allows no room for self-reflection, no public debate, no iterative process of discovery.

FORBES: PolitiFact and the Traditional Journalism Trap

With so many unknowns, the programme teaches participants to treat their start-up as if it were a typical research project, amenable to the same iterative process of hypothesis testing and experimentation.

ECONOMIST: Innovation