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The fundamental approach is to move lean, launch quickly and often, and iterate on the fly.
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Urhman already said the OUYA hardware will iterate on an annual basis, similar to the mobile market.
ENGADGET: OUYA promises quick game approval process, reviews start by the end of February
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We'll continue to test and iterate on the Facebook experience across all platforms.
CNN: 5 questions answered about Facebook Home
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So it will be interesting to watch whether or not car makers can not just iterate on an idea, but produce something completely out-of-the-box.
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Test it and then iterate quickly based on real world feedback.
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Razer promised it was aiming to iterate its Blade gaming laptop on a yearly basis, and despite the company's recent focus on tablets, it appears to be keeping its word.
ENGADGET
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On the supply side, entrepreneurs are able to increasingly locate crowd-sourced funding through platforms like IndieGoGo, to iterate through social product development on platforms like Quirky, and to test market demand, pricing and take pre-orders to build a demand pipeline via platforms like Kickstarter.
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