You can also combine brand-name coupons with sales to generate savings that make the brand name item significantly cheaper than the generic equivalent.

FORBES: Six Sneaky Ways Coupons Make You Spend More

Incapable of remembering any of these, we ended up calling each item by the name of the product they are meant to compete with.

FORBES: Meet UNREAL, A Natural Candy Maker Endorsed By Jack Dorsey, Matt Damon, Gisele And Tom Brady

Simply type in the product name of the item you are considering and use an online product comparison tool like Google Product Search, NexTag.com or BizRate.com.

FORBES: 7 Tips For Avoiding Shipping Costs When Shopping Online

Some retailers share information about purchases made by people, including item description, price and the person's name.

WSJ: Insurers Test Data Profiles to Identify Risky Clients

It designates an object as a photo, or the name of a well-known band, or an item in a holiday wish list, and so on.

FORBES: Serendipity Lies At The Heart Of Business Relationships

Best of all, the name plainly states what consumers will do when they purchase the item.

FORBES: What If Apple's iWatch Is Really A TV?

Since the mill produced more flour than the biscuit factory needed, they moved into instant noodles, a popular fast-food item in Nepal, procuring know-how from a Thai firm (hence the name Wai Wai).

FORBES: On The Cover/Top Stories