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In a supermarket, for instance, they could eliminate the need to unload the trolley and scan its content item by item.
ECONOMIST: Delivery companies are consolidating
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Creating a content marketing budget line item could save you a substantial amount of money on other line items that have eaten up your budget in the past.
FORBES: 5 Trends You Will Want to Pay Attention to in 2013
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Only after the currency announcement, Bromberg went on to discuss gameplay and content updates, something onlookers might have expected to be item 1, especially considering that as people following SW:TOR know, players leveled up quicker than BioWare had anticipated, leaving them without new content.
FORBES: What 'Star Wars: The Old Republic' Gamescom Presentation Was Missing
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For each item that's flipped into a magazine, attribution back to the source is preserved, and if the content is from a social network interactions such as commenting, retweeting or liking are reflected back to the originating social network.
ENGADGET: Flipboard launches user-created magazines, partners with Etsy (video)