"We thought that this way it would be more romantic, " says Vernon Ma, a spokesman for Times Square, one of Hong Kong's busiest malls.

WSJ: The Year of the Snake Draws Hisses��And Yawns

The focus group, the marketing people, thought that Arcadia had a - denoted something wonderfully rural and sublime, romantic and so it would be Arcadia.

BBC: NEWS | UK | Education | Higher education 'market' warning