Better yet, it works differently than existing drugs--leading some researchers to call it a breakthrough.

FORBES: Magazine Article

But it works differently, and when Zocor and Zetia are used together, they lower bad cholesterol better than any treatment currently on the market.

FORBES: FDA Approves Potential Cholesterol Blockbuster

The outfits that receive the money to carry out the good works see it a bit differently.

ECONOMIST: Philanthropy

The mobile Web, as it's called, works differently.

CNN: Yahoo wants Tumblr's teens

PT-141 (short for Palatin Technologies) works very differently: It interacts with melanocortin receptors in the brain, nerves involved in sexual arousal.

FORBES: A novel way, perhaps, to treat sexual dysfunction.

PT-141 (short for Palatin Technologies) works very differently: It interacts with melanocortin receptors in the brain, nerves involved in everything from regulating appetite to sexual arousal.

FORBES: Who Needs Coppertone?

What does is the fact that when it comes to real engagement, digital works very differently category-to-category, so the most challenging issue currently facing brands is connecting their brand strategy to digital technology.

FORBES: Just In Time: More Apps. And A Webinar to Show How to Optimize Your Digital Advertising

Equipment works differently in the space environment than it does on the ground, so even equipment that is well tested for ground use will need testing for space use.

FORBES: Why Is Privatized Space Travel A Challenge?

San Francisco-based TaskRabbit says it works with dozens of companies on perks and structures the programs differently based on what the companies want.

WSJ: Practical Perks: Workers Get Credits at Task Outsourcers