Should it trend weaker than expected, its sales will likely feel the pinch.
Perhaps Echelon is the company most illustrative of this new IT trend, found right where you might expect it, in Silicon Valley.
While it is difficult to estimate how much of an impact this trend has had on the first-quarter trade balance, it is an important trend to watch since it suggests bubble activity.
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Of course, sometimes it has been higher than that trend line and sometimes it has been lower than that trend line.
The Dow fell 19%, so we can grade that call as an A. Unfortunately, once the technical crowd thinks that it has spotted a trend, it can get carried away.
As far as social commerce for travel is concerned, while it is a secular trend, it will likely remain one of many channels in terms of how travel products are sold online but not the main channel.
"We need to step up the way in which we are looking at this issue - it is a worrying trend that it is the English clubs who seem to be suffering the most, " said David Davies, the FA's director of international strategy.
It is a trend TomTom will need to negotiate carefully as it expands its content and services business.
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That was something that was certainly--it was a trend that was certainly continued under President Bush when he took office, but it was not something that he began.
The consumerization of IT, which might be the most important trend in IT in the last two decades, is proving to be unstoppable, if not inevitable.
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Yes, it predicts an exact price for trend changes and it is amazingly accurate.
In the long term, when equilibrium is reached (which of course it never is but the trend is generally towards it) the profit made by each competitor will be, on average, just enough to keep the capital employed which each competitor is using.
Compounding being what it is, this trend just gets worse when you take it out to 40 years or more.
There's one do-it-yourself trend, though, about which I can offer a less equivocal endorsement: financial planning.
However, it says the trend has been generally downward and Scotland is being overtaken.
By definition, it probably is, because it naturally incorporates trend-line thinking into its projections.
Universal continues it's trend of catchup titles on Blu-ray with the Sci-Fi cult classic Serenity.
And it is a trend that makes even Mr Fox's own party difficult to control.
It reverses the trend of federal housing policy going all the way back to the New Deal.
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Players now try to trend it like Beckham more often than they try to bend it like Beckham.
So how did it buck the trend that befalls the majority of startups?
But it mirrors a trend that has swept the whole of Latin America.
It appears this trend will continue, as large companies sell corporate bonds in an effort to increase their cash holdings.
He said the gap between girls' and boys' results was "a concern", although it was a trend taking place around the world.
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But the Federation of Small Businesses said its own research suggested employment intentions were sliding - a trend it expected to continue.
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With volunteerism and social entrepreneurship becoming a bigger part of college applications, curriculums and media, it seems the trend is here to stay.
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It is that trend that has led the European Central Bank to expand its bond purchasing to the debt of Italy and Spain in recent months.
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It is just one quarterly increase and we are still well short of the number needed but we hope it starts a trend that will continue in 2013.
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